Zee Entertainment has filed a lawsuit against Nykaa for allegedly using copyrighted music in Instagram reels without permission, demanding INR 2 crores in damages. This case underscores ongoing tensions in social media copyright practices among brands and content creators.
Zee v Nykaa: Legal Battle Over Copyrighted Instagram Reels
Zee Entertainment has approached the Delhi High Court, seeking damages of INR 2 crores (approximately $210,000) from Nykaa. The contention arises from claims that Nykaa has utilized copyrighted music in 12 Instagram reels without appropriate licensing.
This legal confrontation highlights ongoing challenges and complexities related to copyright laws as they apply to social media platforms. Cases like this reflect a growing trend where rights holders assert their copyrights in the environment of digital marketing and social media engagement.
“This litigation illustrates the urgent need for clarity in copyright applications within social media contexts,” legal experts commented.
For practitioners, the outcome of this case will be critical, as it may set a precedent for how copyright law is enforced in the rapidly changing landscape of social media marketing. Attorneys must closely monitor developments, as the resolution may redefine the balance of rights between brands and content creators.
Citations
- Zee Entertainment v. Nykaa (2026) HC 2468
