Skip to main content
SEBI Aligns Mutual Fund Ads With Common Code
Back to Court News
Securities and Exchange Board of Indiafinancial_regulationadvertising

SEBI Aligns Mutual Fund Ads With Common Code

October 13, 2026

SEBI amends Mutual Fund advertisement rules, replacing Fifth Schedule with Common Advertisement Code under Intermediaries Regulations.

SEBI Mutual Funds Amendment 2026 Aligns Advertisement Rules With Common Code

SEBI has amended the SEBI (Mutual Funds) Regulations to replace the existing Fifth Schedule governing advertisements with the newly introduced Common Advertisement Code under the SEBI (Intermediaries) Regulations, 2025. This harmonizes promotional content standards across brokers, analysts, and fund houses.

The Common Code prohibits misleading performance claims, mandates risk disclosures, and regulates digital campaigns, influencer marketing, and back-tested data. It also applies to distributor-level promotions and digital aggregators.

Compliance officers at AMCs must revise approval workflows and training modules. The integration reduces duplication and strengthens investor protection in retail fund distribution.

Citations

  • SEBI (Mutual Funds) Regulations, 1996 (Amendment 2026)
Practice Areas:financial_regulationadvertising

Related Articles

View All →
SAFEMA Tribunal Upholds PMLA Attachment of Pre-Crime PropertyFeatured
SAFEMA Tribunalpmlafinancial_regulation

SAFEMA Tribunal Upholds PMLA Attachment of Pre-Crime Property

SAFEMA Tribunal affirms PMLA attachment of properties acquired before the offence, treating them as 'proceeds of crime' under Section 2(1)(u) when actual assets are unavailable.

Oct 10, 2026Read more →
RBI Launches ECL Framework for Forward-Looking ProvisioningFeatured
Reserve Bank of Indiabankingfinancial_regulation

RBI Launches ECL Framework for Forward-Looking Provisioning

From April 2027, banks must adopt the RBI’s Expected Credit Loss (ECL) framework, a three-stage provisioning model based on credit risk deterioration and Effective Interest Rate (EIR) calculations.

Oct 7, 2026Read more →
RBI’s 2026 ECL Framework and Future of Bank BailoutsFeatured
Reserve Bank of Indiabankingfinancial_regulation

RBI’s 2026 ECL Framework and Future of Bank Bailouts

RBI’s updated ECL framework enhances early stress recognition; ARC sales and SNFA rules shape resolution pathways, reducing reliance on public bailouts.

Oct 14, 2026Read more →