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SEBI Launches Samajh Se Investing, MUST & WhatsApp Channel
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Securities and Exchange Board of Indiacorporateconsumercapital_markets

SEBI Launches Samajh Se Investing, MUST & WhatsApp Channel

October 7, 2026

SEBI launches 'Samajh Se Investing Simple', MUST initiative, and official WhatsApp channel under Project Jagrook to boost investor awareness and engagement.

SEBI Enhances Investor Awareness via New Campaigns

SEBI has launched the 'Samajh Se Investing Simple' campaign, the MUST (Monthly Unified Strategic Theme) initiative, and an official WhatsApp channel as part of Project Jagrook to strengthen investor education. The initiatives aim to promote informed investing through simplified messaging, thematic monthly campaigns, and real-time dissemination of alerts and guidance.

The WhatsApp channel will deliver regulatory updates, scam warnings, and educational content directly to investors. The MUST initiative will focus national outreach on one key theme each month—such as mutual funds, SIPs, or fraud prevention—to ensure cohesive messaging across platforms.

Implication: Market intermediaries must align their client communication with SEBI’s evolving investor education framework. The WhatsApp channel marks a shift toward direct, digital engagement, requiring firms to monitor official alerts for compliance inputs.

Practice Areas:corporateconsumercapital_markets

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